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Yoko Setoyama was born in Miyazaki Japan and began styling hair at age fifteen in Nagoya. Yoko collected European fashion magazines as a teenager which fueled her creativity and inspired her to move to London at the age of 21.  

Yoko’s primary training is in the salon, where she began assisting session stylists in London and Paris. In 2017 Yoko was recruited to the main team of hair stylist Guido Palau, four years later she launched her freelance career.