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Yoko Setoyama was born in Miyazaki, Japan and has had a passion for hair since a very young age moving to Nagoya at the age of 15 to train. Yoko eventually moved to London to pursue her dream of working in the fashion industry and continued her training in the salon. She began assisting session stylists and was quickly recruited to the main team of renowned stylist Guido Palau, launching her own freelance career four years later.

Yoko is constantly pushing herself creatively and drawing inspiration from a multitude of sources be it art, architecture or pop culture. Yoko is a true asset to any creative team and excels on set with her exceptional skills and collaborative nature. Her keen eye for detail and ability to interpret and bring to life the vision of designers and photographers make her an invaluable contributor and creative collaborator.